About Us

To deliver unforgettable cruise experiences to distinguished travellers from all over the world, showcasing Vietnam’s heritage in every detail.

Start our first expeditions on the Gulf of Tonkin and further expand between Hanoi and Halong Bay on the Saigon River and its tributaries, along the coastline of Vietnam, on the Mekong River and to other Southeast Asia countries.

Ultimate Cruising Experience

At Lux Cruises Group, we put our customers first in everything we do. To achieve this means building a cohesive team that always exceeds guest expectations.

Education and continuous innovation are the lifeblood of Lux Cruises Group, supporting each team member to achieve the highest standards. We build a team culture of respect, with individual differences welcomed so that each person can contribute their individual ideas and skills to the organisation.

Lux Cruises Group is a company that takes pride in its team’s honesty, dedication and friendship as it delivers peak professional performance in a dynamic work environment. We work together to achieve our goals and lead the boutique cruise industry in Vietnam and the region.

We aim to create ongoing win/win partnerships with our suppliers, and through hard work create profits and growth for all.

Creating memories – Lux Cruises Group promises a memorable experience, with staff members committed to ensuring every moment on board is a special one. Life is all about moments.

Decades of expertise – As the first heritage and boutique cruise company to cover both Halong Bay and Nha Trang, Lux Cruises Group has had more than over 10 years’ experience in the cruise and luxury tourism industry.

Ultimate service – Every detail is taken into consideration. “No request is too large, no detail too small” is the credo of the Lux Cruises Group staff, who go above and beyond to create an extraordinary experience for discerning guests.

Heritage design – Each Lux Cruises Group boutique cruise ship is a one-of-a-kind, exquisitely appointed heritage vessel, drawing on the arts, traditions and culture of the region, and as inspiring as the destinations you visit.

Culinary experience – With menus designed by an Iron Chef, Lux Cruises Group has crafted culinary treats for the most discerning of palettes.

Sense of place – Lux Cruises Group’ itineraries offer a sense of place. We design cruise itineraries that showcase the destination and include fun activities. As the experience is personalised, guests can choose how deeply they wish to immerse themselves in the activities on offer, or simply just relax.

Goodbye stress – With perfect planning, Lux Cruises Group create the ultimate stress-free, chic cruise experience that is just the perfect length as an add-on to an escorted tour of North Vietnam. And it is not just an experience: we create memories to last a lifetime.

Our Definition of a Boutique Cruise

Small is beautiful; boutique… c’est chic.

A boutique cruise is more than just a journey—it’s an experience defined by style, charm, and authenticity. We focus on culinary delights, offering exceptional food and beverages that celebrate local flavors. With ultra-personal service, we cater to your every need, embracing eccentricity and a sense of humor to create a relaxed, welcoming atmosphere.

Each cruise tells a story, blending modern decor with quirky touches, set against stunning backdrops that inspire exploration. Offering a sense of intimacy and independence, we attract spirited guests who seek both comfort and adventure.

A boutique cruise isn’t just about the destination—it’s a discovery in itself, where every detail is designed to surprise, delight, and leave lasting memories.

100% Customer Satisfaction

• A Unique and Authentic Experience: Enjoy an unforgettable journey enriched with impeccable service and memorable moments.
• Superior Hospitality: Benefit from exceptional service delivered by skilled, knowledgeable, and professional staff, ensuring efficiency and heartfelt care.
• Prompt and Clear Communication: Make requests confidently and receive responses to inquiries within 24 hours.
• Respect, Safety, and Privacy: Be treated with the highest levels of respect, integrity, equality, safety, privacy, and quality.
• Unmatched Customer Care: Experience enthusiastic, attentive, and courteous service throughout your cruise, ensuring your complete satisfaction.

Core Values – The 5Ps of Lux Cruises Group

1. Passion – We work with love, enthusiasm, and dedication, turning dreams into reality.
2. Purpose – We are mission-driven, focusing on meaningful impact and delivering happiness.
3. People – We believe our team is our greatest asset and prioritize personal growth, respect, and collaboration.
4. Planet – Sustainability guides our actions, ensuring we protect the environment and preserve heritage.
5. Profit – Success is measured not only by financial growth but by creating shared value for stakeholders and society.

Our Mission and Vision

• Mission: To deliver authentic, luxurious, and sustainable travel experiences that inspire and exceed expectations.
• Vision: To be a leading boutique cruise group that promotes Vietnam’s heritage, sets industry standards, and fosters happiness through exceptional service and innovation.

Our Philosophy – #DeliveringHappiness

The Luxer Spirit

• Proactive and Innovative: Always seeking improvement and growth.
• Lifelong Learners: Committed to continuous learning and self-development.
• Respectful and Inclusive: Treating everyone with integrity and fairness.
• Accountable and Responsible: Delivering results while upholding ethical standards.
• Creative and Passionate: Bringing ideas to life and inspiring others.

Sustainability and Responsibility

• Environmental Protection: Reducing our ecological footprint and supporting eco-friendly practices.
• Social Impact: Empowering local communities and promoting cultural heritage.
• Governance Excellence: Upholding transparency, ethics, and accountability in all operations.

A Culture of Collaboration and Growth

• Open Communication: Transparent and respectful dialogue at all levels.
• Teamwork and Support: A strong sense of community and shared success.
• Recognition and Rewards: Celebrating achievements and milestones.
• Work-Life Balance: Promoting well-being and happiness both at work and beyond.

At Lux Cruises Group, sustainability is our core commitment. As Vietnam’s first cruise company to adopt zero plastic waste and pledge a net positive impact by 2030, we operate under ESG principles and ISO-certified standards (9001, 14001, 26000).

Our ships are constructed with sustainable materials, designed to optimize natural light and airflow, and powered by modern, fuel-efficient engines. We eliminate single-use plastics by providing reusable water bottles and encourage responsible practices like towel and linen reuse.

We actively support local communities by creating jobs, preserving culture, and protecting marine ecosystems in Nha Trang Bay, Cat Ba, Bai Tu Long, and Halong Bay. Our team collects rubbish daily, cleans trails monthly, and recycles organic waste into biogas.

We aim to protect the environment, celebrate the present, and inspire the future while crafting more beautiful places for locals and travelers alike. Cruise responsibly with us!