About Us

To deliver unforgettable cruise experiences to distinguished travellers from all over the world, showcasing Vietnam’s heritage in every detail.

Start our first expeditions on the Gulf of Tonkin and further expand between Hanoi and Halong Bay on the Saigon River and its tributaries, along the coastline of Vietnam, on the Mekong River and to other Southeast Asia countries.

Ultimate Cruising Experience

At Lux Cruises Group, we put our customers first in everything we do. To achieve this means building a cohesive team that always exceeds guest expectations.

Education and continuous innovation are the lifeblood of Lux Cruises Group, supporting each team member to achieve the highest standards. We build a team culture of respect, with individual differences welcomed so that each person can contribute their individual ideas and skills to the organisation.

Lux Cruises Group is a company that takes pride in its team’s honesty, dedication and friendship as it delivers peak professional performance in a dynamic work environment. We work together to achieve our goals and lead the boutique cruise industry in Vietnam and the region.

We aim to create ongoing win/win partnerships with our suppliers, and through hard work create profits and growth for all.

Creating memories – Lux Cruises Group promises a memorable experience, with staff members committed to ensuring every moment on board is a special one. Life is all about moments.

Decades of expertise – As the first heritage and boutique cruise company to cover both Halong Bay and Nha Trang, Lux Cruises Group has had more than over 10 years’ experience in the cruise and luxury tourism industry.

Ultimate service – Every detail is taken into consideration. “No request is too large, no detail too small” is the credo of the Lux Cruises Group staff, who go above and beyond to create an extraordinary experience for discerning guests.

Heritage design – Each Lux Cruises Group boutique cruise ship is a one-of-a-kind, exquisitely appointed heritage vessel, drawing on the arts, traditions and culture of the region, and as inspiring as the destinations you visit.

Culinary experience – With menus designed by an Iron Chef, Lux Cruises Group has crafted culinary treats for the most discerning of palettes.

Sense of place – Lux Cruises Group’ itineraries offer a sense of place. We design cruise itineraries that showcase the destination and include fun activities. As the experience is personalised, guests can choose how deeply they wish to immerse themselves in the activities on offer, or simply just relax.

Goodbye stress – With perfect planning, Lux Cruises Group create the ultimate stress-free, chic cruise experience that is just the perfect length as an add-on to an escorted tour of North Vietnam. And it is not just an experience: we create memories to last a lifetime.

Our definition of a boutique cruise: Small is beautiful; boutique…c’est chic.

• A focus on food and beverage
• Eccentricity and sense of humour welcome
• Ultra-personal service
• Rich in local flavour
• A personality with a story to tell
• Sharp focus on setting
• Modern decor with a quirky touch
• Feelings of independence
• A sense of intimacy
• Contemporary vibe and spirited guests to match.
• A boutique cruise is a destination of discovery in itself.

Our aim:

Our aim is to create a better place for people to live in and more beautiful places for people to visit.

Attitude:

Responsible cruising is all about attitude, and the Heritage Cruise’s team is passionately committed to socially responsible travel through education, and by reducing our carbon footprint.

Sustainable building materials:

Built using sustainable materials, new engines, the structure of the cruise ship is designed to maximize natural light and airflow, and to reduce the need for air conditioning.

Reduce, reuse, recycle:

Absolutely no plastic bags, we provide reusable water bottles and reuse your towels and linen.

Cruise with purpose:

Cruise with us to create a better bay for people to live in and a better place for travelers to visit. We save fresh water and organic waste is transferred to be recycled into biogas. With our responsible policies, we aim to keep the bay clean and healthy for future generations to enjoy.

Socially responsible:

Heritage Cruises operates sustainably, creates jobs, employs local people, promotes local culture, heritage and products, supports a project to protect marine life in Cat Ba Archipelago, Bai Tu Long Bay and Halong Bay and heritage projects in the Red River Delta.

Environmental awareness:

At Heritage Cruises, our team collects rubbish daily when kayaking, and on the 5th of every month we clean all the trails used for trekking, together with the islands and beaches, so that guests can enjoy the pristine beaches and coves in our operating areas. We conserve and use the oceans and marine resources responsibly to ensure the sustainable management of the impact of tourism on the oceans.

In Brief

Sustainable tourism is based on 6 main pillars: protecting ecological resources, maintaining social and cultural responsibility, creating good jobs for local people, contributing to economic development, satisfying customers, and operating a profitable business.

We define sustainable tourism as protecting the environment together, creating a more beautiful place for people to live, and crafting a more beautiful place for travelers to visit and experience. We ensure cultural preservation by promoting local heritage, customs, and practices.

We are committed to conducting business with professional ethics, promoting the culture and lifestyle of the local people, and introducing the quintessence of local heritage, history, fine arts, and cuisine to the local community and domestic and international travelers.

We use local human resources, train and develop working standards, pay stable salaries, and ensure social security for local people. We contribute to local and national socio-economic development in order to create jobs, reduce poverty, and provide the best possible working conditions.

We claim the guest’s rights with 100% customer satisfaction. As a guest of Heritage Cruises you have the right to:

• Enjoy a unique and authentic experience with the most impeccable and memorable service.
• Enjoy superior service (attitude + art of serving + efficient processes) from competent tourism workers (attitude + skills + knowledge).
• Make your own request and get responses to inquiries within 24 hours.
• Be taken care of by all staff with respect, safety, privacy, and quality; and be treated equally with respect and integrity.
• Be 100% satisfied with your cruising experience, and enjoy courteous, enthusiastic, and attentive customer care.

At Heritage Cruises, our passionate team serves heartily for the worthy experience. Our biggest goal is to go beyond expectation and ensure customer satisfaction.