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Luxury Is Culture: How LuxGroup’s “Small Giants” Are Redefining Sustainable Travel in Vietnam

From handcrafted cruises to floating museums, LuxGroup® and its visionary Founding President & CEO Dr. Phạm Hà are proving that true luxury isn’t excess — it’s emotional connection, authenticity, and cultural pride. Luxury Is Culture What does luxury mean in a world searching for meaning? For Dr. Phạm Hà, Founding President & CEO of LuxGroup®,…

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Emperor Bảo Đại – The Aristocratic Traveler and the Living Inspiration Behind Emperor Cruises

By Dr. Phạm Hà – Founder & Chairman, LuxGroup® 1. The Last Emperor, the First Luxury Traveler Few figures in Vietnam’s modern history capture intrigue and elegance like Emperor Bảo Đại (1913–1997) – the last monarch of the Nguyễn dynasty and the nation’s first true symbol of refined living. Educated in France at Lycée Condorcet and…

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Lux Cruises Group® Earns Historic Nomination for World’s Leading Small Ships Cruise Line 2025 at the 32nd World Travel Awards

Lux Cruises Group® Earns Historic Nomination for World’s Leading Small Ships Cruise Line 2025 at the 32nd World Travel Awards Vietnam’s First Boutique Cruise Line™ steps onto the world stage — elegantly and unapologetically. Halong Bay, Vietnam – October 2025 — In a landmark moment for Vietnam’s luxury travel industry, Lux Cruises Group®, proudly recognized…

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Vietnam’s Most Storied Boutique Cruise Fleet Earns Landmark Nomination at World Travel Awards 2025

Lux Cruises Group Becomes First Vietnamese Cruise Line Nominated for Asia’s Leading Cruise Line NHA TRANG, VIETNAM | Aug 10, 2025 — Vietnam’s luxury cruise industry has reached a historic milestone. Lux Cruises Group, the nation’s first and most storied boutique cruise operator, has been nominated for Asia’s Leading Cruise Line 2025 at the 32nd…

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Vietnam’s First Boutique Cruise Line Lux Cruises Group Makes Waves At Travel + Leisure Luxury Awards Asia Pacific 2025

Vietnam’s First Boutique Cruise Line Lux Cruises Group Makes Waves At Travel + Leisure Luxury Awards Asia Pacific 2025 Two Signature Vessels Honored Among the Top 10 River Cruises in Asia HANOI, VIETNAM — June 20, 2025 — Vietnam’s first boutique cruise line (™), Lux Cruises Group, proudly celebrates a double victory at the…

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Lux Cruises Group Repositions the Emperor Brand with Two Distinct Lines: Emperor Sails & Emperor Cruises

Lux Cruises Group Repositions the Emperor Brand with Two Distinct Lines: Emperor Sails & Emperor Cruises Nha Trang, June 2025 In a strategic move to strengthen brand recognition and elevate the guest experience, Lux Cruises Group officially announces the repositioning of its prestigious Emperor brand into two distinct product lines: Emperor Sails and…

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Dr. Phạm Hà: A Visionary Entrepreneur Championing Culture in Tourism Development

Dr. Phạm Hà: A Visionary Entrepreneur Championing Culture in Tourism Development Dr. Phạm Hà, the founder and CEO of LuxGroup, is not only a successful entrepreneur in Vietnam’s luxury tourism sector but also a dedicated cultural researcher and storyteller. With a philosophy rooted in ethical business practices and a deep passion for history, art, cuisine,…

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