By Dr. Phạm Hà – Founder & Chairman, LuxGroup®
1. The Last Emperor, the First Luxury Traveler
Few figures in Vietnam’s modern history capture intrigue and elegance like Emperor Bảo Đại (1913–1997) – the last monarch of the Nguyễn dynasty and the nation’s first true symbol of refined living.
Educated in France at Lycée Condorcet and…

Untold Stories: Vietnam’s Best Kept Secret
The Hidden Secrets of the Last Emperor of the Nguyễn Dynasty
Emperor Bảo Đại — one of the most controversial figures in Vietnamese history — declared Vietnam’s independence from French rule on March 11, 1945. Coincidentally, exactly 60 years later, on that same date in 2005, I founded Luxury…

A Journey Home: The Legacy of Vietnam’s “King of Cruise Ships” Bạch Thái Bưởi
Over a century ago, Bạch Thái Bưởi, the great-grandfather of Mrs. Bach Thai Tram and her family, made history as the “King of Cruise Ships,” revolutionizing Vietnam’s maritime industry and inspiring generations with his bold vision and patriotism. This December, his…