By Dr. Pham Ha, Founder and CEO
What began as a childhood dream has grown into Vietnam’s first boutique cruise line™—a pioneer in luxury tourism and sustainable travel. Since 2014, Lux Cruises Group has redefined the cruise experience, blending Vietnam’s rich heritage with world-class service. Inspired by Bạch Thái Bưởi, the “King of Cruise Ships” (1874–1932), our mission is to deliver happiness through passion, purpose, people, planet, and profit.
A Mission Rooted in Heritage and Sustainability
Lux Cruises Group was founded on the principles of preserving Vietnam’s maritime heritage while championing modern sustainability. Every journey celebrates Vietnam’s history, art, cuisine, and culture, designed to touch guests’ hearts and protect the natural beauty of our destinations.
In 2014, the launch of Emperor Cruises marked our first milestone. Inspired by Emperor Bao Dai, Vietnam’s last monarch and a symbol of luxury, Emperor Cruises Origin Nha Trang, Legacy Halong, and Grandeur Nha Trang redefined elegance by blending royal sophistication with personalized service.
Heritage Cruises: Reviving Vietnam’s Maritime Legacy
In 2019, we embraced the bold challenge of reviving the Bình Chuẩn cruise legacy, first established by Bạch Thái Bưởi. Heritage Cruises Bình Chuẩn emerged as a floating masterpiece, retelling Vietnam’s timeless stories. More than just a luxury vessel, it is a living museum celebrating art, culture, and the resilience of the Vietnamese people.
By 2026, this legacy will expand with the introduction of Heritage Phi Long and Heritage Phi Phượng, twin ships designed to continue Vietnam’s maritime story while offering modern luxuries.
Looking Ahead: A Vision for 2045
As we commemorate a decade of success, Lux Cruises Group looks forward to an ambitious future. By 2045, we envision a fleet of 30 boutique cruise ships exploring Vietnam’s breathtaking bays, rivers, and archipelagos. From the karst landscapes of Halong Bay to the serene waters of the Mekong Delta, our goal is to create journeys that connect travelers with Vietnam’s natural and cultural wonders.
By 2030, we plan to launch twin coastal cruises traversing Vietnam’s 3,260-kilometer coastline, offering travelers a unique perspective on diverse landscapes and vibrant coastal communities. These initiatives reinforce our mission to bring heritage alive while promoting sustainable tourism practices.
Amiral Cruises for Presidents: Sailing Through History
In 2025, we will launch Amiral Cruises for Presidents, a luxurious journey along the Saigon River. This project honors the historical voyage of President Ho Chi Minh from Nha Rong Wharf and reflects the values of liberty, equality, and happiness. Designed to merge intellectual engagement with unmatched luxury, Amiral Cruises for Presidents will redefine river cruises in Vietnam.
Recognition for Excellence and Sustainability
Over the past decade, Lux Cruises Group has earned international acclaim, including being named the World’s Best Boutique Cruise Line. These accolades highlight our commitment to world-class experiences and sustainable tourism.
Our sustainability initiatives include eco-friendly ship designs, a zero-plastic waste policy, and partnerships with local communities to promote responsible tourism. For us, preserving the planet is a responsibility, not a choice, and we take pride in leading sustainable cruising in Vietnam.
Discover. Learn. Explore. Respect. Celebrate. Enjoy.
At Lux Cruises Group, every journey is an opportunity to:
•Discover hidden gems.
•Learn about local cultures.
•Explore breathtaking landscapes.
•Respect nature.
•Celebrate life’s moments.
•Enjoy unparalleled luxury travel.
Creating a Legacy for Future Generations
Our vision extends beyond luxury travel; it is about leaving a lasting legacy. By blending innovation with tradition, we aim to position Vietnam as a world-class tourism destination.
Tourism, we believe, is a force for good—bringing people together, creating shared memories, and fostering deeper connections with the world. With each cruise, we strive to leave a positive impact on our guests, communities, and the planet.
Join Us on the Journey
Lux Cruises Group is more than a cruise line—it is a celebration of Vietnam’s rich heritage and a commitment to sustainable travel. As we celebrate 10 years of excellence, we invite you to embark on this journey with us. Whether exploring the majestic bays of Halong, the vibrant rivers of the Mekong, or the historic Saigon River, every moment with Lux Cruises Group is crafted to inspire and delight.
Visit luxcruisesgroup.com to learn more about our cruises, mission, and vision for the future.
Together, let’s sail into the next decade, bringing heritage alive and creating unforgettable memories.
A Decade of Sustainability and Vision 2045: Lux Cruises Group’s Legacy at Sea
Lux Cruises Group: Vietnam’s First Boutique Cruise Line
Since its establishment in 2014, Lux Cruises Group has pioneered Vietnam’s boutique cruise industry, offering premium travelers unforgettable journeys that celebrate the nation’s heritage, culture, and natural beauty. Formerly known as Emperor Cruises Company Limited, the company has grown from its humble beginnings in Ha Long Bay into a leading luxury cruise operator recognized worldwide for its commitment to excellence and sustainability.
Formation and Growth
Over the past decade, Lux Cruises Group has achieved significant milestones that have solidified its position as a trailblazer in the luxury tourism industry:
•2015: Launched Emperor Cruises Origin Nha Trang in Nha Trang Bay, introducing boutique luxury to Vietnam’s cruise industry.
•2017: Expanded operations to Halong Bay with Emperor Cruises Legacy Halong, offering exclusive experiences for up to 30 high-end guests.
•2019: Rebranded as Lux Cruises Group, acquiring Heritage Cruises and expanding its scale, services, and vision.
The company’s mission, inspired by the entrepreneurial spirit of Bạch Thái Bưởi, the “King of Cruise Ships,” is to craft exceptional waterway travel experiences that honor Vietnam’s maritime and cultural legacy.
Mission and Achievements
Lux Cruises Group has consistently delivered on its mission to provide sustainable and luxurious cruise experiences. Key accomplishments include:
•Best Cruise Line in Vietnam (2019), awarded by the Vietnam National Administration of Tourism.
•TripAdvisor Traveller’s Choice Awards (2019–2024) for consistent guest satisfaction.
•International Sustainability Award (2024) from Luxury Lifestyle Awards (USA).
•Nominee for World’s Best Boutique Cruise Line (2024) at the World Cruise Awards.
These accolades reflect the group’s dedication to innovation, sustainability, and customer-centric luxury.
Expansion and Innovation
Lux Cruises Group continues to shape the future of luxury cruising in Vietnam with groundbreaking projects and visionary investments:
•2025: Launch of Emperor Cruises Grandeur Nha Trang, the largest sailboat in Nha Trang Bay, accommodating up to 299 guests.
•2025: Introduction of Amiral Cruises for Presidents on the Saigon River, inspired by the legacy of Amiral Latouche Tréville and the historical journey of President Ho Chi Minh.
•2026: Debut of Heritage Cruises Phi Long and Heritage Cruises Phi Phuong in the Cat Ba Archipelago, offering extended-stay options with up to 100 luxurious cabins.
•2030: Completion of flagship yachts SPIRIT and PRESIDENT as part of The Lux Yacht Collection, connecting iconic destinations along Vietnam’s 3,260-kilometer coastline.
Vision 2045: A Bold Future
Looking ahead, Lux Cruises Group aims to own and operate a fleet of 30 luxury vessels by 2045, cementing its status as the leader in Vietnam’s premium cruise industry. The company’s long-term vision is underpinned by a commitment to:
•Innovation: Continuously improving and expanding its fleet with state-of-the-art ships and services.
•Sustainability: Adopting eco-friendly ship designs, implementing zero-waste policies, and fostering responsible tourism practices.
•Excellence: Delivering curated, luxurious experiences that connect travelers with Vietnam’s cultural and natural heritage.
Lux Cruises Group believes that tourism is a force for good, fostering meaningful connections between people, communities, and the environment. Its Vision 2045 reflects an unwavering dedication to creating a legacy of excellence and sustainability.
Discover Lux Cruises Group
Lux Cruises Group invites discerning travelers to embark on extraordinary journeys across Vietnam’s most breathtaking waterways. From the iconic karst formations of Halong Bay to the tranquil expanses of the Mekong Delta and the historic Saigon River, each voyage is meticulously designed to inspire and delight.
To explore Lux Cruises Group’s fleet, upcoming projects, and vision for the future, visit www.luxcruisesgroup.com.
Join us as we sail into the next decade—bringing heritage alive and creating unforgettable memories.
