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Lux Cruises: Preserving Vietnamese Culture and Heritage Through Floating Art Experiences
Telling the Story of Vietnamese Culture at Sea LuxGroup’s Heritage Binh Chuan has captivated international tourists, especially European visitors, through its unique offering as a “floating art museum.” More than just a luxurious cruise, it embodies Vietnamese culture in every

Lux Cruises Group
Lux Cruises Group: A Decade of Excellence in Heritage, Sustainability, and Luxury Tourism
By Dr. Pham Ha, Founder and CEO What began as a childhood dream has grown into Vietnam’s first boutique cruise line™—a pioneer in luxury tourism and sustainable travel. Since 2014, Lux Cruises Group has redefined the cruise experience, blending Vietnam’s