By Dr. Phạm Hà – Founder & Chairman, LuxGroup® 1. The Last Emperor, the First Luxury Traveler Few figures in Vietnam’s modern history capture intrigue and elegance like Emperor Bảo Đại (1913–1997) – the last monarch of the Nguyễn dynasty and the nation’s first true symbol of refined living. Educated in France at Lycée Condorcet and…

Untold Stories: Vietnam’s Best Kept Secret The Hidden Secrets of the Last Emperor of the Nguyễn Dynasty Emperor Bảo Đại — one of the most controversial figures in Vietnamese history — declared Vietnam’s independence from French rule on March 11, 1945. Coincidentally, exactly 60 years later, on that same date in 2005, I founded Luxury…