By Dr. Phạm Hà – Founder & Chairman, LuxGroup®
1. The Last Emperor, the First Luxury Traveler
Few figures in Vietnam’s modern history capture intrigue and elegance like Emperor Bảo Đại (1913–1997) – the last monarch of the Nguyễn dynasty and the nation’s first true symbol of refined living.
Educated in France at Lycée Condorcet and…

Vietnam’s First Boutique Cruise Line Lux Cruises Group Makes Waves At Travel + Leisure Luxury Awards Asia Pacific 2025
Two Signature Vessels Honored Among the Top 10 River Cruises in Asia
HANOI, VIETNAM — June 20, 2025 — Vietnam’s first boutique cruise line (™), Lux Cruises Group, proudly celebrates a double victory at the…

Lux Cruises Group Repositions the Emperor Brand with Two Distinct Lines: Emperor Sails & Emperor Cruises
Nha Trang, June 2025
In a strategic move to strengthen brand recognition and elevate the guest experience, Lux Cruises Group officially announces the repositioning of its prestigious Emperor brand into two distinct product lines: Emperor Sails and…

Emperor Cruises Legend Nha Trang® – Vẻ vang hoàng triều giữa vịnh ngọc
Nằm giữa lòng vịnh Nha Trang – một trong những vịnh biển đẹp nhất hành tinh – Emperor Cruises Legend Nha Trang® là tuyệt tác du thuyền boutique đậm chất di sản, nơi diễm lệ của phong cách sống hoàng gia Việt…

Untold Stories: Vietnam’s Best Kept Secret
The Hidden Secrets of the Last Emperor of the Nguyễn Dynasty
Emperor Bảo Đại — one of the most controversial figures in Vietnamese history — declared Vietnam’s independence from French rule on March 11, 1945. Coincidentally, exactly 60 years later, on that same date in 2005, I founded Luxury…