By Lux Cruises Group® – Vietnam’s First Boutique Cruise Line™
(World Travel Awards 2025 Nominee: World’s Best Small Ships Cruise Line)
There are journeys that take you places.
And there are journeys that take you back—to culture, to self, to stories that stay.
Aboard the vessels of Lux Cruises Group®, Vietnam’s pioneering luxury cruise brand, travel becomes a form of art—an experience where time slows, landscapes speak, and heritage unfolds with every tide. From the imperial elegance of Emperor Cruises Legend® in Nha Trang Bay, to the living museum of Heritage Cruises Bình Chuẩn® on the Gulf of Tonkin, to the presidential grandeur of Amiral Cruises®—these are not ships. They are floating boutique hotels that carry the soul of a nation.
A Heritage Reborn on the Water
Each Lux Cruises journey is a chapter in a greater story—the Vietnam Waterways® vision, a national brand by LuxGroup® that revives the country’s 4,000-year river-sea civilization through cultural tourism. Inspired by the 1919 Bình Chuẩn ship of entrepreneur Bạch Thái Bưởi—known as the “King of Vietnamese Shipping”—Dr. Phạm Hà, Founder and CEO of LuxGroup®, has reimagined cruising as a tribute to Vietnamese ingenuity and craftsmanship.
“The ocean is our origin and our destiny,” Dr. Hà often says. “Every Vietnamese is born from the river. We must sail again—this time with pride, culture, and sustainability.”
Onboard Heritage Bình Chuẩn®, history truly sails again. Named after the first made-in-Vietnam ship of the 20th century, the vessel is a masterpiece of design and storytelling. Each corridor resembles an art gallery, each suite a reflection of Vietnamese modernism, furnished with antique trunks, colonial-era maps, and paintings by the celebrated artist Phạm Lực—often called the “Picasso of Vietnam.” Guests wander through a floating museum of Indochine aesthetics, where past and present harmonize in teakwood, rattan, and the faint scent of lotus.

Emperor Cruises Legend® – Sailing Like Royalty
In Nha Trang Bay, Emperor Cruises Legend® glides like a gilded memory across turquoise waters once reserved for the Nguyễn dynasty. Modeled after Emperor Bảo Đại’s private yacht, this vessel pays homage to Vietnam’s last monarch and his love of the sea. Each cabin bears a royal name—Queen Nam Phương, Princess Phương Mai, Prince Bảo Long—each space filled with artifacts and fine art that breathe the romance of old Indochina.
When the sun dips below Hòn Tre Island, guests gather on the upper deck, champagne in hand, as a live violin serenade mingles with the sound of waves. Dinner unfolds as an art form—lobster bisque, grilled scallops, and imperial spring rolls paired with fine French wines. Then comes the hush of twilight, when the sky turns to liquid gold and the bay mirrors its reflection. Here, luxury is not extravagance—it is serenity.

Amiral Cruises® – For Presidents and Dreamers
If Emperor is a poem and Heritage a museum, then Amiral Cruises® is a symphony—grand, bold, and visionary. The newest jewel in Lux Cruises Group’s crown, Amiral defines a new era of Vietnamese sophistication, catering to presidents, artists, and dreamers who seek privacy, prestige, and purpose. Every voyage is curated as a cultural odyssey, where each course, artwork, and excursion tells a story of Vietnam’s coastlines—from the Red River Delta to the shimmering Gulf of Thailand.
Onboard, contemporary architecture meets royal craftsmanship. Hand-woven silks from Hà Đông, lacquer panels from Huế, and bespoke lighting inspired by star constellations blend into a world of understated opulence. Guests dine under a vaulted ceiling reminiscent of a Vietnamese pagoda, while curated performances—chamber music, folk dances, or art auctions—bring each evening to life.

Luxury is Culture – Delivering Happiness
Across the fleet, the same philosophy sails at the helm: Luxury is Culture – Delivering Happiness. It’s the credo that defines LuxGroup®’s 20-year journey from a single travel agency in Hanoi to Asia’s leading luxury travel group. What sets these cruises apart is not only the design but the depth—the storytelling, the authenticity, the reverence for heritage.
Sustainability anchors every decision. Each ship is Travelife Certified for ESG excellence, pioneering Vietnam’s green cruising movement. Solar energy supports daily operations, while waste management systems meet European standards. Local artisans, chefs, and cultural performers are not employees but ambassadors of Vietnam’s identity—reviving traditional crafts and cuisines for a global audience.
“We don’t sell cabins,” Dr. Hà explains. “We curate emotions. We deliver happiness through stories that stay—with our guests, with our people, and with our country.”
A Voyage for the Senses and the Soul
Days aboard Lux Cruises flow like a symphony of discovery. Mornings begin with tai chi on deck, the horizon bathed in coral light. Breakfast features tropical fruits and aromatic coffee brewed from Vietnamese beans. Then come excursions—floating fishing villages in Hạ Long, coral gardens in Nha Trang, imperial relics in Huế. Afternoons invite indulgence: a massage in the spa, tea service on the sundeck, or quiet reading in the onboard library surrounded by art and poetry.
Evenings are pure theatre. At sunset, the deck transforms into a stage of soft lights and fine music. Guests share stories over multi-course dinners crafted by Vietnamese chefs trained in France, their creations reflecting a dialogue between East and West. Later, as the ship glides into moonlight, the sea becomes a mirror for contemplation. It is here, perhaps, that travelers realize what Lux Cruises truly offers: not escape, but connection—to history, humanity, and home.
Sailing Toward 2045 – The Vietnam Waterways® Vision
Lux Cruises Group® is more than a fleet; it is a movement—a vision for Vietnam’s maritime future. By 2045, Dr. Phạm Hà envisions a Vietnam Waterways® network of 30 ships, connecting the nation’s rivers and seas under one flag. Each vessel will embody Vietnamese craftsmanship, ESG excellence, and cultural storytelling—positioning Vietnam not only as a world-class destination but as a seafaring nation reborn.
As twilight descends over the Gulf of Tonkin, Heritage Bình Chuẩn® sails onward—a silhouette against the setting sun, carrying with it the dreams of a people who have always looked to the horizon.
For those who step aboard, it’s more than travel.
It’s a return—to where history flows, and happiness is handcrafted.
Lux Cruises Group® – Vietnam’s First Boutique Cruise Line™
Luxury is Culture – Delivering Happiness
www.luxcruisesgroup.com