On-site Report – International Centre for Exhibition (ICE), Hanoi
Amid the vibrant energy of VITM Hanoi 2026, the Lux Cruises Group booth stood as more than just a stop along the exhibition floor. It became a place where conversations began, stories were shared, and meaningful journeys started to take shape.
From the very first day, the atmosphere signaled strong momentum. A steady flow of visitors – from long-standing strategic partners to new prospects – gathered with a shared purpose: exploring opportunities for collaboration and growth in the luxury travel sector. Conversations unfolded at a thoughtful pace, characterized by depth and genuine engagement, where products were not merely introduced but truly experienced.
By the second day, the space evolved into something even more immersive. Visitors moved beyond listening – they stepped into curated experiences. Stories of heritage, lifestyle, and the art of refined travel were conveyed naturally, encouraging guests to linger longer than planned. It was at this point that connections began to extend beyond initial introductions, developing into meaningful relationships.
And the numbers began to reflect that impact.
Within the event framework, Lux Cruises Group directly engaged with nearly 150 key strategic partners while attracting the interest of over 1,000 new visitors to the booth. Beyond reach, these interactions demonstrated depth – each conversation carrying the potential to evolve into a real journey in the future.
Interwoven with these in-depth discussions was a lively rhythm of interactive activities. Kahoot mini-games, Lucky Draws, and the spinning wheel added excitement while serving as approachable touchpoints between the brand and its audience. The valuable prizes awarded – including luxury stay vouchers from Heritage Cruises Binh Chuan and curated experiences with Emperor Cruises Nha Trang – were not merely gifts, but invitations to embark on authentic journeys.
Beyond exhibition and networking activities, Lux Cruises Group further reinforced its industry expertise through a keynote presentation by Dr. Phạm Ha during one of the event’s official seminars. His insights, grounded in practical experience, focused on heritage tourism development and positioning Vietnam’s luxury cruise segment. The session drew strong interest from industry professionals and businesses alike, contributing meaningful perspectives to the strategic discourse shaping Vietnam’s tourism future.
Throughout the fair, one thing became increasingly clear: VITM is far more than a product showcase. For Lux Cruises Group, it represents an opportunity to listen to the market, engage directly with customers, and most importantly – build deep, lasting relationships with both domestic and international partners.
From the first handshakes to the early stages of collaborative plans, the booth at Hall A2 became a dynamic intersection of commerce, culture, and experience.
Ultimately, the most valuable takeaway for Lux Cruises Group from VITM Hanoi 2026 lies not in visitor numbers or prizes distributed, but in the connections forged – connections strong enough to inspire longer, farther, and more meaningful journeys ahead.