Lux Cruises Group: Crafting Emotional Journeys Through Luxury, Heritage, and Storytelling Experiences
In an era where experiences are valued over material possessions, Lux Cruises Group, led by Chairman and CEO Phạm Hà, has revolutionized Vietnam’s luxury travel and cruise sector by focusing on emotional connections and storytelling. Celebrating 10 years of sustainability, Lux Cruises Group…
Vietnam: A Top Destination for Heritage, Adventure, Cuisine, and Sustainability in 2025
As 2025 approaches with a global focus on heritage, adventure, culinary experiences, and sustainability, Vietnam emerges as the ideal destination, perfectly catering to the diverse needs of modern travelers. With its rich cultural heritage, breathtaking landscapes, world-class cuisine, and luxury travel experiences, Vietnam…
Sailing Into the Future: The LuxYachts Collection by Lux Cruises Group with Twin Giga Yachts
The LuxYachts Collection by Lux Cruises Group represents a revolutionary chapter in luxury yachting, seamlessly merging opulence, sustainability, and a spirit of adventure. It embodies an era of national pride and prosperity, drawing profound inspiration from Bạch Thái Bưởi (1874–1932),…
Navigating Heritage: The Stories Behind Vietnam’s Luxury Cruises
Bringing Cultural Narratives to Life Through Lux Cruises Group, Vietnam’s First Boutique Cruise Line™
Lux Cruises Group, comprising Emperor Cruises, Heritage Cruises, and Amiral Cruises, redefines luxury cruise tourism by blending Vietnam’s rich history with immersive storytelling. With prestigious nominations for World’s Best Boutique Cruise Line, Asia’s…
Lux Cruises Group: Pioneering Sustainability and Excellence in Cruise Tourism
Lux Cruises Group, home to the prestigious Amiral, Emperor, and Heritage Cruises, is a leader in sustainable and luxurious cruise tourism. Guided by the mission to deliver happiness through passion, purpose, people, planet, and profit, it proudly stands as Vietnam’s first boutique cruise line. The…
Proving Luxury and Sustainability Go Hand in Hand: Dr. Pham Ha’s Vision for Cruises
As the global travel landscape evolves, the demand for eco-conscious experiences is growing, even in luxury tourism. At the forefront of this transformation is Dr. Pham Ha, the visionary Founder and CEO of LuxGroup, who has redefined cruising in Vietnam by…
Founded in 2014 by visionary entrepreneur Dr. Pham Ha, Lux Cruises Group has established itself as Vietnam’s first boutique cruise line. Seamlessly weaving the nation’s rich history and heritage into its offerings, the company provides luxurious maritime experiences aboard its celebrated fleet, which includes Emperor Cruises and Heritage Cruises. By focusing on high-quality services and…
Telling the Story of Vietnamese Culture at Sea
LuxGroup’s Heritage Binh Chuan has captivated international tourists, especially European visitors, through its unique offering as a “floating art museum.” More than just a luxurious cruise, it embodies Vietnamese culture in every detail, creating an immersive and unforgettable journey.
Inspired by a Childhood Voyage
At the age of 10, Pham…
By Dr. Pham Ha, Founder and CEO
What began as a childhood dream has grown into Vietnam’s first boutique cruise line™—a pioneer in luxury tourism and sustainable travel. Since 2014, Lux Cruises Group has redefined the cruise experience, blending Vietnam’s rich heritage with world-class service. Inspired by Bạch Thái Bưởi, the “King of Cruise…